True Myth Wines worked with RSM to create a sales driving program that included a microsite with a sweepstakes overlay to California’s Central Coast, digital support and more. The site was designed with the purpose of emphasizing the brand’s goal to celebrate the natural beauty of the world around us. Our team created tips on wine bottle repurposing, at-home picnics and hosting, a curated Spotify playlist, information on True Myth’s partnership with Outdoor Alliance, and a sweepstakes registration with the chance to win the ultimate outdoor getaway. In addition to the microsite, I designed a digital booklet with wine pairing ideas, charcuterie board tips and other suggestions on how to enjoy nature from home with True Myth.