At RSM, we had the opportunity to work on concepts for Arrowhead Water’s transformation to Arrow Sparkling Water. I teamed up with Creative Director Kevin Mabey to create a logo and packaging that convey premium sparkling water able to compete with the likes of Sanpellegrino, Perrier, and LaCroix. Kevin’s clean logo and decorative type paired well with my design layout and colorful illustrations of the fresh mountain spring water flavors. The Arrow Sparkling Water Rebrand received a packaging design award in GDUSA’s 59th Anniversary Inhouse Design Awards.