When COVID-19 affected our ability to gather in person, Unilever and Walgreens joined forces to hold a Get Back to School Ready free virtual concert and savings promotion to motivate everyone preparing for a new school year and environment. Country artists and award winners Lindsay Ell and Jimmie Allen worked together to perform on the livestream, with Unilever branding displayed throughout to encourage people to continue shopping for their favorite products. I worked with account team members of RSM and the artists to build a website hosting the livestream, a sweepstakes registration, Walgreens savings and more, as well as to design social posts that could be shared by all participating parties to bring awareness to the event. The site later received an online design award in GDUSA’s 59th Anniversary Inhouse Design Awards.