Good Roots MVMT sprouted from a family’s desire to be more intentional about health and fitness and bring people along with them on their journey to create wellness experiences. We worked together to design a logo that represents founder Kerri Flanigan's personal family roots by recreating her mom’s handwriting for the “Good Roots” portion of the logo. As their community grew, so did their need for a website that would provide information on what they do as well as offer the opportunity to join their wellness retreats. Testimonials, past retreat photos, upcoming retreat information and registration, a chance to join the community and more are all one click away.