Bread & Butter created a sales driving national program in the summer of 2022 that included in-store POS signage leading to a microsite with a sweepstakes overlay to Napa Valley, digital support, and more through RSM’s creative services. I designed and built a microsite with wine pairing ideas, happy hour tips, backyard entertainment experiences, a Spotify playlist, Bread & Butter buy now features, and Bread & Butter tasting videos.